is noom free

Is Noom Free? (Nope!) Here’s How the Free Trial REALLY Works:

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Noom free trial: As people give up on “dieting” and focus more on “wellness”, a handful of app-based weight loss apps have sprung up to challenge heavyweights like WW. One of the most popular apps is Noom, which has been called Weight Watchers for Millenials.”

Noom (review) has surged in popularity because it offers structure, motivation, and accountability by focusing both on the physical and psychological components of weight loss plus a personal coach who guides you on your weight loss journey.

However, unlike some of the weight loss apps out there, Noom is not free. Even so, the good news is that you can try Noom for a free trial period before being billed. To do so, just complete their free 30-second evaluation which concludes with a free trial offer below: (*Noom en espanol aquí)

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*New: We have coupon codes for Noom! Save up to 80%.

Just click above to get started with a free evaluation and 14-day free trial.

Is Noom Free?

While Noom started out as a free weight loss app, it is no longer free and now requires a subscription costing $49.50 per month. Since its introduction in 2008 the program has evolved greatly and now includes dynamic features and resources including a coaching component that provides significant personal attention and support.

Noom believes that the coaching component is crucial for success and distinguishes their program from free apps like “Lose It!” and MyFitnessPal which are more of a DIY approach to weight loss.

Noom has chosen to no longer offer a free version of their app in order to offer a superior product.

While Noom is not free, you can try it free for 14 days with their free trial offer.

How the Noom Free Trial Works:

noom free trial

When you visit, you can get started with a 60-second online evaluation that to help Noom learn more about you and your goals.

Besides predictable questions about weight, height, gender, age, and goal weight, you’ll also be asked a few questions about your lifestyle, eating habits, and daily activity level.

Noom then asks if you have any health issues, and surprisingly asks you what type of area you live in, (city, suburbs, or country) as they believe that even factors like your environment are important in wellness and weight loss.

At the conclusion of the evaluation, Noom displays your survey results as well as your current and target BMI:

noom target weight

To continue and join Noom right away, you’ll need to enter your billing information. Know that if you don’t cancel within the first 14 days, your credit card will be charged for the first two months of membership ($99) starting on that day, and billed again for the same amount every two months.

The free trial allows you to experience all of the features of Noom with the option to cancel within 14 days before being billed.

Noom is app-based, so when you continue with the “free” trial, they will send you an email with a link to download the app and get started. Be sure to open this email on your phone, as the link directs you to the app store.

Noom Doesn’t Call It a “Free Trial” Offer

It’s interesting to note that nowhere on refers to the trial as “free.” Presumably this is because they hope that you take joining seriously and begin the program with the intent of continuing long-term.

Noom will assign you a Goal Specialist after you join, so they do have a lot invested in you continuing!

Free Trial on Facebook?

noom free trial code

It’s also worth checking Facebook for a Noom free trial offer. As far as I can tell it’s the same as the “free trial” we mention above, but they actually give you a promo code to enter at checkout.

Hmmm… maybe you don’t have to enter a credit card? I can’t tell the difference.

How to Cancel the Free Trial

Not loving Noom? It’s ok. Just notify your personal coach within the 14-day “free” trial period to cancel your membership.

Know that while most Noom reviews are positive, there are a number of complaints stating that cancelling your membership is not as easy as it should be. If you do wish to cancel, I recommend doing so with at least a full day left in the free trial to avoid being unexpectedly billed.

Have you tried a free trial of Noom?

Let us know what you think of their program in the comments below!